Diet Coke Ad Construction Worker

Finally 13 years into the brand s life we get some male bimbo brawn as an office call a diet coke break at 11 30 the exact time a local construction worker takes his shirt off and takes a sip of everyone s favourite aspartame filled beverage. This 1994 diet coke ad shows a handsome guy construction worker who took a break with a can of diet coke. The level difference between man and women in this ad demonstrates women have the supreme position since they are looking down to him.

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After appearing in the first diet coke break ad lucky also appeared in the lesser known 1995 spot magazine where he plays a male model brought to life on the pages of a fashion magazine.

Diet coke ad construction worker. Women take a break to watch construction worker drink diet coke. First aired in 1994 the original diet coke break starred lucky vanous as a hunky topless construction worker who kept a group of admiring women in an office glued to their window every day at. Women take a break to watch construction worker drink diet coke.

Office ladies watch the construction work through the window from the upper floor. The first ever diet coke break advert aired in 1994 starring topless construction worker lucky vanos who had a group of office women rushing to the windows at 11 30am every day when he stopped. With vocals by etta james.

In this ad the diet coke break means the time to watch a half naked construction worker drinking diet coke for the office ladies. Aldi has recreated the 1994 diet coke break advertising campaign that saw girls swoon over a topless construction worker. Now to the refreshing redo of the diet coke commercial of the 90s that introduced us to lucky the construction worker ogled by women in an office building.

Almost 20 years later diet coke. Female office workers admired him and that guy became an overnight sensation. Since its origianl release the ad has become a cultural phenomenon being recreated by coke in 1997 then in 2007 and again in 2013.